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When Google announced their new social network, Google plus, the web community went gaga over it. But there was a small drawback, Google didn’t allow businesses to create a page at that time; asking them to hold on and wait for a dedicated feature. Staying true to its words, Google plus has recently announced Google plus Pages, which are designed specifically to meet the demands of social networking and social media for businesses promotion. This was taken quite positively as millions of brands and businesses immediately launched their business pages, and though this is still in the beta mode, it is still a wonderful opportunity for small businesses. Within the next few months, it is estimated that Google Plus will be one of the leading social networks along with Facebook and Twitter. And above all, you cannot reject the idea of Google Plus signals playing an important role in the SERP!

If you have your own website or online business, no matter how small or big it is, Google plus ‘s efficient social profile page will let you explore a whole new world of social media marketing, that is not only fun, but easy and profitable. With Google plus1 button on every website, you can now have your websites promoted easily.

Google plus has made it easy to engage with friends and family, colleagues and clients, any everybody else at the same time, with you in complete control of what’s shared with whom. With the simple feature of circles, you can keep people on to different circles and choose the data that you would want to share with a particular circle. This is a great way to connect with fans, share information with clients, promote with friends and boast with families. Which means you can easily use the same profile for business purpose, and stay in touch with your friends, making it a little less boring (though it might prove to be a distraction as well).

Imagine how fantastic it would be if you could release product demos directly to customers, without having to go through the hassles of video hosting or posting on to third party sites! Well, Google plus has given businesses the power to reach their customers directly through the use of “hangouts, a feature that lets you start a conference call with customers/clients directly, while also being able to share video posts. You can talk with people in the company, with clients, friends, family all through one social page. Now that is an incredible tool for improving credibility, which is probably the biggest asset in the cyber world.

This one is true for all social networks, just because you are operating a business page, doesn’t mean you should “mind your own business” all the time. Take out time and participate with people in your circles. Once someone adds you in their circle, it’s important that you interact with them actively. If customers have become your fan, they need to given due importance. Your brand page is exactly like a personal profile. Share latest news, bring in interesting hangout sessions. Give your contacts a chance to explore the person behind the business, and you will win many new customers.

Supposing you are a wholesale company offering corporate suits for men and maternity wears for women. You can manage circles to distribute clients into the specific category and share different posts, news or deals with different circles accordingly. To gauge the different interests of different contacts, you can spend some time on exploring their profiles or simply ask them by sharing a link to simple poll that you have created.

Google plus users are not your regular Facebook users. A big majority of them are professionals and experts who are tech savvy and have joined the network solely for business purposes (it helps their online business). On the other hand, a big majority of Facebook users are common internet users including teens, women, students, nannies, etc. Therefore, you’ve got be a tad more professional and careful when posting new updates, share interesting content. Google Plus is still in its early years and you may not need to work as hard to establish a strong presence as compared to joining Facebook or Twitter. Make good use of this time and gain the first movers advantage. There’s every chance that it will get quite crowded and competitive and then, it would be hard for you to make that much needed impact.